Thanks to the Ducati Multimedia System, riders of the new Scrambler can now listen to their favourite playlists, answer calls or chat with the passenger. It draws its inspiration from multiple sources, including music, as a listen to Scrambler Web Radio (available 24/7 at ) clearly shows. Riders will also appreciate the new softer-feel hydraulic clutch control, while the adjustable lever – like the one on the front brake – ensures the lever-handlebar gap can be adapted to individual needs.ĭucati Scrambler is a lifestyle brand. Low weight, low centre of gravity and slightly chunky tyre treads ensure great handling and pure fun whatever the situation thanks to the safety provided by Bosch Cornering ABS – all-new and exclusive for this category of vehicle – riding is now more carefree than ever. On the Ducati Scrambler the high, wide handlebars, the new flat seat and renewed suspension set-up merge to ensure an outstandingly comfortable, relaxed riding position. More ergonomic switchgears make it easier for the rider to scroll the LCD instrument menu, which now includes fuel level info. The all-new headlight with LED DRL (Daytime Running Light) boosts bike visibility in traffic, even in daylight, as do the new auto-off LED indicators. A black-painted engine, brushed cylinder head fins and machine-finished rims give the Ducati Scrambler eye-catching panache. The aluminium of the new, beefier side panels matches the steel of the teardrop tank and the glass of the headlight flawlessly. The first result of the Joyvolution is the new Scrambler Icon. The breadth of the brand is also evident in the four mono brand Scrambler Camp stores in Padua, Borgo Panigale, Barcelona and New York, and the two Scrambler Food factory restaurants opened in Bologna. Four years on from the brand launch, more than 55,000 Scrambler bikes have been sold worldwide. In 2015 it became the world’s 10th best-selling bike over 500 cc, an absolute first for the Bologna-based bike manufacturer. A new approach that takes the motorcycling experience to the next level.Įver since its launch, the Ducati Scrambler has set a whole new standard by offering a fresh take on motorcycling. A world in which the protagonists are not bikes or performance but people and their passions: music, cinema, art, photography, street food. Free-spirited, go-getting and non-conformist, open to other cultures and styles, Ducati Scrambler has created a world – the ‘Land of Joy’ – where aficionados can share their experiences and ideals.
It’s fair to say that it’s no mere motorcycle, it’s a veritable lifestyle. The Ducati Scrambler brand, launched in 2014 to ‘speak a new motorcycling language’, puts a modern-day slant on the ethos of the 1960s Scrambler. What’s more, the new Bosch Cornering ABS maximises active safety during braking, adding an extra layer of untroubled freedom. Even in this latest ‘Joyvolution’ incarnation, it retains the pure essence of motorcycling: two wheels, a wide handlebar, a simple engine and endless fun. Affordable and essential, the Ducati Scrambler is the perfect blend of tradition and innovativeness.
Even more fun, more comfortable and safer thanks to new electronics.Ducati presents the new Scrambler Icon, to go on sale from November.Scrambler Joyvolution: lots more fun in the Land of Joy
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